I don't know why, but It seems that 2010 is the year of Search Engine Optimization. It seems that everybody and anybody is into SEO this year. It might be due to the massive closer of Google AdWords accounts that caused many successful marketers to wake up one day and find out the their main source of income was gone.
In any case, I feel that in order to build a successful internet marketing business that is based on affiliate marketing you really should know SEO and how to optimize your webs
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